ID500 Kit and You: A Competitive Edge

Recently, our friends over at They Creative submitted two rather humorous and tightly made videos for entry in the “Crash the Superbowl Contest” sponsored by Pepsi Max. You can find both videos on their vimeo channel, or check out each individually:

I decided to get with Chris Muniz, Creative Director of They Creative, for a better understanding of their use of the kits in their shorts. This is what he had to say:

“I have attached a few [photos]  from our 2 location shots and can’t say enough about the ID500 light kit.  Not one complaint as they were versatile in every situation we shot in and not to mention light weight and easy set-up and shoot.  The handle was a great addition as some of the shots required hand held lighting and the fact that they were cool touch LED made it that much easier, and safer.

On the post production end, the color from these lights provided accurate color balance and saved me time in editing.  I have yet to try Litepanels, but it’s safe to say I don’t think I need to, after using these affordable, light-weight, and easy to use lighting system.

Great products as you guys are definitely make a quality product without breaking the bank.”


For more information about They Creative, their vimeo channel or how to contact them:

Thanks to Chris Muniz for his wonderful input. I really hope you guys make it and win: you’ve got a fighting chance!



~ by Ryan Aivalis on November 15, 2010.

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